Available for Work

Hey, I'm Natalie.

I'm a Product Designer based in Austin, TX.

I merge product strategy and visual design to build experiences that are intuitive, engaging, and human-centered. I’m driven by curiosity, collaboration, and a genuine interest in creating work that resonates with people.

2025

UX/UI Design

Scalable Brand Expression

A design system built to balance creative freedom with structure, turning brand customization into an accessible, scalable experience.

background pattern

2025

UX/UI Design

Scalable Brand Expression

A design system built to balance creative freedom with structure, turning brand customization into an accessible, scalable experience.

background pattern

2025

UX/UI Design

Scalable Brand Expression

A design system built to balance creative freedom with structure, turning brand customization into an accessible, scalable experience.

background pattern

2025

UX/UI Design

Scalable Brand Expression

A design system built to balance creative freedom with structure, turning brand customization into an accessible, scalable experience.

background pattern

2024

UX/UI Design

Multi-Role Ecosystem

Defining clear roles and permissions to align users, content, and control across a creator-driven ecosystem.

yellow and white abstract painting

2024

UX/UI Design

Multi-Role Ecosystem

Defining clear roles and permissions to align users, content, and control across a creator-driven ecosystem.

yellow and white abstract painting

2024

UX/UI Design

Multi-Role Ecosystem

Defining clear roles and permissions to align users, content, and control across a creator-driven ecosystem.

yellow and white abstract painting

2024

UX/UI Design

Multi-Role Ecosystem

Defining clear roles and permissions to align users, content, and control across a creator-driven ecosystem.

yellow and white abstract painting

2025

UX/UI Design

From Interest to Action

Exploring how thoughtful design and psychology can turn hesitation into confidence in the subscription experience.

a close up of a white wall with wavy lines

2025

UX/UI Design

From Interest to Action

Exploring how thoughtful design and psychology can turn hesitation into confidence in the subscription experience.

a close up of a white wall with wavy lines

2025

UX/UI Design

From Interest to Action

Exploring how thoughtful design and psychology can turn hesitation into confidence in the subscription experience.

a close up of a white wall with wavy lines

2025

UX/UI Design

From Interest to Action

Exploring how thoughtful design and psychology can turn hesitation into confidence in the subscription experience.

a close up of a white wall with wavy lines

My Design Approach

Start with empathy

I begin by listening to users, to patterns, to the story behind the problem. Understanding the “why” shapes everything that follows.

Explore with curiosity

I love the messy middle. Sketching, prototyping, testing, it’s where ideas start to breathe and direction starts to form.

Refine with intention

I simplify and shape until each element feels natural, purposeful, and easy to use.

Design for connection

The goal is always the same: create experiences that feel genuine and leave a lasting impression.

Designed in

By

Natalie Crutcher

© Copyright 2025

Designed in

By

Natalie Crutcher

© Copyright 2025

Designed in

By

Natalie Crutcher

© Copyright 2025

Designed in

By

Natalie Crutcher

© Copyright 2025