Available for Work

Hey, I'm Natalie.

I'm a Product Designer based in Austin, TX.

I love transforming ambiguity into clear, intuitive experiences. My work centers on thoughtful structure, visual craft, and the small details that help people understand where they are and what they can do.

2025

UX/UI Design

Scalable Brand Expression

A design system built to balance creative freedom with structure, turning brand customization into an accessible, scalable experience.

background pattern

2025

UX/UI Design

Scalable Brand Expression

A design system built to balance creative freedom with structure, turning brand customization into an accessible, scalable experience.

background pattern

2025

UX/UI Design

Scalable Brand Expression

A design system built to balance creative freedom with structure, turning brand customization into an accessible, scalable experience.

background pattern

2025

UX/UI Design

Scalable Brand Expression

A design system built to balance creative freedom with structure, turning brand customization into an accessible, scalable experience.

background pattern

2024

UX/UI Design

Multi-Role Ecosystem

Defining clear roles and permissions to align users, content, and control across a creator-driven ecosystem.

yellow and white abstract painting

2024

UX/UI Design

Multi-Role Ecosystem

Defining clear roles and permissions to align users, content, and control across a creator-driven ecosystem.

yellow and white abstract painting

2024

UX/UI Design

Multi-Role Ecosystem

Defining clear roles and permissions to align users, content, and control across a creator-driven ecosystem.

yellow and white abstract painting

2024

UX/UI Design

Multi-Role Ecosystem

Defining clear roles and permissions to align users, content, and control across a creator-driven ecosystem.

yellow and white abstract painting

2025

Visual Identity

Manna Moments

Visual identity and packaging for a therapist founded wellness brand rooted in reflection and emotional connection.

a close up of a white wall with wavy lines

2025

Visual Identity

Manna Moments

Visual identity and packaging for a therapist founded wellness brand rooted in reflection and emotional connection.

a close up of a white wall with wavy lines

2025

Visual Identity

Manna Moments

Visual identity and packaging for a therapist founded wellness brand rooted in reflection and emotional connection.

a close up of a white wall with wavy lines

2025

Visual Identity

Manna Moments

Visual identity and packaging for a therapist founded wellness brand rooted in reflection and emotional connection.

a close up of a white wall with wavy lines

My Design Approach

Start with empathy

I begin by listening to users, to patterns, to the story behind the problem. Understanding the “why” shapes everything that follows.

Explore with curiosity

I love the messy middle. Sketching, prototyping, testing, it’s where ideas start to breathe and direction starts to form.

Refine with intention

I simplify and shape until each element feels natural, purposeful, and easy to use.

Design for connection

The goal is always the same: create experiences that feel genuine and leave a lasting impression.

Designed in

By

Natalie Crutcher

Designed in

By

Natalie Crutcher

Designed in

By

Natalie Crutcher

Designed in

By

Natalie Crutcher